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7 Ways To Increase Web Site Visitors And Boost Sales
By Herman Drost, Sat Dec 10th

Have you spent a lot of money on advertising with theexpectation that you would get many sales from the 1000s of website visitors that read your ad?

Have you poured money into driving traffic to your web site,only to have no one buying your product?

Maybe you have seen the ads, “Get 10,000 visitors to your site,for only $20” . Wow, you think, that’s a great bargain, I’ll gofor it. The result – 10 people visiting your site and no onebuying. What’s the problem? You have not effectively targetedyour customers. Your field of customers is too large. Most ofthem are not interested in your product. You need to zero in onthe person that wants, needs and thirsts for your product.

How do I find my targeted customers?

1. Place yourself in your customers shoes. There’s an Indiansaying that goes something like:

“You must walk a mile in my shoes, before you can understand me".

For example, if I am selling a weight loss product, I would notbe targeting skinny people, but targeting those that areoverweight.

2. Make a thumb nail sketch of this person

Who is your customer? What are her wants, needs and desires?

Try to understand how they think. Understanding what problemsthey have, will give you a clearer idea of what to offer them.

For example, let’s make a sketch of a typical overweight person:30-50 years old Out of shape Probably married with childrenUnder a lot of pressure, tight for time, stressed Looking forways to improve health and wealth Lack of self esteem

3. Develop a product that addresses one or more of their needs.Always refer back to your thumbnail sketch as you write for yoursite. Elaborate on the points that fit your product and what itdelivers. As you start writing, new ideas will naturally emerge,but always keep them focused on your targeted

customer so youwon’t go off the track of what your customer wants.

Based on the profile I outlined above, you may sell themproducts that help them lose weight, improve their health, lookgood, spend more time with their children and get wealthy.

4. Write your copy to sell - when you write the copy for yoursite, always stress the benefits. Develop a theme for your sitethat focuses on this benefit and don’t stray from it. for moreindepth information on this topic, read my article:

“How to Get Listed in the Search Engines – Developing aTheme-Based Site” (www.isitebuild.com/searchengine.htm)

5. Make sure each page sells. - each page should emphasize thebenefits in the headline, to pull the reader into the contentsof your page. It should ask the question:

What’s in it for me? Why should I spend my precious time readingthis page?

6. Write as if you were talking to your friend - your copyshould be conversational, friendly and personal, as if you aresitting next to the person. Write from the viewpoint of whatyour customer wants to buy, not what you want to sell.

7. Deliver the contents in a clear, crisp way - be careful notto stray from the central purpose of what you promised in theheadline. Make sure your customer wants to click through to thenext page or your order page. Don't be afraid of clearly statingthe price of your product.

Clearly identifying your customers and writing copy tailored tosolving your customers problems, places them in a buying mood.Converting these visitors into buyers should now increase theamount of sales from your web site.

About the author:Herman Drost is the Certified Internet Webmaster (CIW) owner andauthor of http://www.iSiteBuild.com. Affordable Web Site Designand Web Hosting. Subscribe to his “Marketing Tips” newsletterfor more original articles. mailto:subscribe@isitebuild.com.Read more of his in-depth articles at:http://www.isitebuild.com/articles

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Unifying Principles For Family And Youth
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